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- Sole Designer for a cutting-edge mental health e-learning product
- Designed and produced interactive Flash-based lessons from start to finish
- Provided direction in regards to creating the most positive and friendly user interface
- Created wire frames to illustrate user experiences to non-creative staff
- Responsible for designing the product logo, e-learning site and interactive lessons,
as well as the company’s corporate site and printed marketing materials
- Developed strategic marketing and communication plans
- Managed the launch of getbalance.org while optimizing the creative content
- Produced PowerPoint presentations for the Business Development and Sales teams
- Developed monthly trade show strategies on shoe-string budgets
- Design and produce a variety of online and printed marketing collateral
- Developed forms, processes and procedures to enhance employee accountability
- Redesigned the company SharePoint intranet site for increased usability
- Team leader for MyGofer.com, mentored and directed junior design staff
- Managed and developed creative for weekly email, site and marketing materials
- Coordinated with account team, copywriters and creative director to concept and
design emails, banners, splash pages, posters and handouts for Sears, Kmart,
Craftsman, Manage My Home and The Great Indoors
- Managed projects under extreme deadlines and small budgets while staying
on time and in budget
- Lead in-house designer for domestic and international My Mileage Plus program
- Designed and produced email, web banners, graphics and micro-sites;
postcards, magazine spreads, signage and other promotional items
- Designed and produced HTML email for Sprint, Sony, MasterCard, Wal-Mart and eBay
- Consistently surpassed projected email marketing goals (CTRs and conversion rates)
- Designed templates for Relationship Marketing, reactivation campaigns and special
promotions as well as speculative comps which helped sales force land new accounts
- Troubleshot code errors in client-supplied creative and repaired
- Trained and supervised new employees while providing art direction for junior designers
- Design and produced circulars, signage, post cards and bangtails for TruValue
Home & Garden Showplace
- Layout and production for Marshall Fields, Carson Pirie Scott, Sears and JCPenney circular
- Designed and produced sales sheets, logos, business cards and stationery
- Corrected color and enhanced quality of digital images